Author: Marlene Kennedy

How the internet has changed the men’s grooming industry

Thank you for al your lovely feedback from my first post. I was thrilled to find that my new writing hobby has already garnered me a few followers!

Today I thought I’d write about the counterpart to last month’s post – How the Internet has changed the men’s grooming industry.

The men’s grooming industry, and in particular, the beard grooming industry has experienced an immense boom in the last 5 years or so.

The reason for this? I believe it’s because people have begun to create products that meet a specific demand that didn’t use to have a supply.

This coinciding with the fact that beards have become incredibly fashionable (you can blame David Beckham for that) in the last few years, has what I think caused this so-called ‘boom’.

A third contributing factor, is the point that in this Internet age, many people are deciding to quit their jobs and launch an online business on their own.

 

Bearded Businessman

One of the most popular and successful business models is product creation – eCommerce just keeps going from strength to strength after all.

Furthermore, most people are smart enough to know that’s important to create and sell a product that you believe in – one that you would probably use yourself even if it wasn’t your own brand.

In some ways that is the key to success. The fact that a lot of these twenty somethings that are taking the leap and growing their own businesses are bearded men, has naturally led to a rise in the popularity of beard grooming product online.

Not only are beard oils and kits fashionable, but other seemingly obscure accessories are too. One of my favourite accessories is something called a beard brush. You use them to quickly whip a scruffy beard into shape, and to also help distribute oil and wax around your facial hair. Handy!

I hope you now understand that men’s grooming is big business! The market does seem to be incredibly flooded though, so if you were looking to start your own online venture I may suggest staying away.

The Internet is Changing

The ubiquity of the internet is changing so many things in our lives. Do ever feel that it’s difficult just keeping up with it all – I certainly feel that way.

I’ll be highlighting and covering this exact sentiment in my next article. Don’t miss it!

How the Internet has changed the beauty industry

We’re here! Here to regale you with our knowledge about internet phenomenons and crazes that seem to be taking over the world right now.

One such craze is the recent influx of online only beauty brands that seem to be cropping up all over the place at the moment. Long gone are the days where women would walk down to the drug store to grab their makeup and skincare essentials. Now a plethora of brands have a multitude of products readily available.

What has caused this fairly sudden change in the industry? It’s not hard to see that the Internet has been the driving force. It has changed our lives in so many ways, but one important change that people often overlook is how our shopping habits are now different.

Shopping online means we’re able to look at a lot of products in a very short space of time. This in turn means we can ‘shop around’, and if you know where to look, quickly find the best bargains going. To those who are hard up so to speak, this is a life saver. Young woman in particular are flocking to this new brands that are similar quality products but at a cheaper price.

beauty shopping online

Not only that, but instead of having to venture into town to purchase these products, they can be delivered to your door, at quite often no extra expense (if you have Amazon prime for example).

It’s not all hunky dory in the online beauty industry though. Gaining entry in to many of these online marketplaces is far easier that getting your product in Boots or Walgreens or similar retailers for instance.

This means that less trust worthy and reputable sellers and brands are thriving online. A further problem with an online purchase is that you’re not able to try the product before you buy. Nor are you able to hold it in your hand, gauge its size and determine whether or not you think it would make a good gift.

Despite all this, I am guilty of doing copious amounts of online shopping, including beauty products that I buy for my wife. For example, not long ago I purchased a new makeup primer for her and she was growing frustrated with her old trusted brand. Despite not being able to try it before the purchase, she actually loves it and was very pleased. Such is the way with the internet, you’re never too sure what you’re going to get.

Chronicling Internet Phenomena

Sound RitSoft has been brought to you by an incredibly nerdy individual.

I have quite an unusual hobby – I like documenting Internet phenomenons, or crazes and blogging about them. I’ll be taking a step back into (recent) history, hoping to uncover some odd internet fads that even passed me by. Stick around for the ride!