Finally getting a handle on things

I know I’ve been saying how the internet phenomenons have been perpetually getting out of hand as of late. I also mentioned that I’d try my best to keep up with everything and although I’d say it’s still far from perfect I think I’ve found a way to finally get a grip on everything going on. It may take a while for me to form coherent thoughts on everything but at least now I can finally get mostly everything into perspective when I write my articles.

I’ll keep you guys posted if anything starts getting out of hand again.

The most interesting makeup hacks found on Instagram

I love looking through life hacks whether they’re useful to me or not because they’re just genuinely interesting. As someone that struggles somewhat with makeup I personally think that any assistance when it comes to looking better is a massive help. Looking around Instagram there’s a bunch of these makeup hacks that you can find by following any massive number of people. The sheer number of people with makeup tips, tricks and hacks is quite frankly astounding and also equally daunting. In light of those facts I’ve gotten together a few of the ones that I personally think are pretty neat and might be useful to know. Before we get into the hacks though maybe try out the lunar moisturizing mud mask for an amazing facial mask experience. Now back to the hacks–

Hack #1 Use a fork for contouring

It might be hard to fix your contour without a proper guide. Handy little tip is take a fork and place the center along the bridge of your nose. If you think that sounds crazy go grab a fork and try it out. You’ve got a much better chance of not messing up your contour this way.

Hack #2 Use a wide rubber band for the perfect French tip

You know those big rubber bands they use to bundle broccoli at the supermarket. Wrap around the tip of your fingernail and just reveal the portion you want to get that French tip. Don’t worry if you get some on the rubber band that’s kind of what it’s there for. It takes a little practice but once you get the hang of it you’ll never want to go back.

Hack #3 Beauty Blender egg surprise

It’s straightforward just keep your beauty blender in one of those plastic eggs they use for Easter. It’s cheap and it helps carrying around your beauty blender without having to worry about it getting smushed around in your bag.

Hack #4 Cat’s Eye with post-it notes

Cat’s Eyes are ridiculously hard to pull off. For those of us who haven’t put in enough practice yet place a sticky note next to your eye. Finding the right position takes a little practice but way less effort than a cat eye without it.

Rapid Increase in Internet Phenomenons

It seems a new Internet Phenomenon is almost a weekly event nowadays. The online world is so fast paced it sometimes feels incredibly difficult to keep up.

I’m doing my best though, and have something new for you that will be up next week (I’m hoping!). Please come back in 7 days or so and have a read.

Will the Skincare Industry ever see a decline?

That is the question I want to propose to you today. It is quite a big one to tackle, but let’s do our best to see if we can crack it.

Unlike previous industries I’ve highlighted in this blog, it seems to me that the makeup and specifically skincare industry seem to be going leaps and bounds, and showing no signs of slowing.

The question is, is there a particular reason for this? The global population is increasing, which evidently means as time goes by there are going to be more people in the marketplace. But are people generally becoming more and more aesthetically conscious?

Are we living and behaving in such a way that prohibits our bodies natural defences against aging? One could argue that we are healthier than ever. Globalisation has meant most of the western world has access to almost all foods, meaning a completely balanced and optimised diet is easily achievable. Whether or not many people are actually following through with this is a debate we should perhaps leave for another day.

I feel there’s a bit of dichotomy in the western world in terms of health. Many of us are incredibly health conscious and would aptly be described as health freaks. The health of these people’s skin will be benefiting from their prolonged exercise and well balanced diets. Perhaps their need for skincare products is declining.

Growth in global beauty market


On the other hand though, a great deal of the population is hopelessly lazy. Advents in technology mean that we can afford to be lazy if needs be. We can work desk jobs, and still find a way to make a living and survive without exerting too much energy. In many countries this may account for the majority of the population. Perhaps this is the reason why the beauty and skincare industry is still on the rise. These people aren’t taking proper care of themselves which is leading to a decline in the appearance of their skin.

Finally our addiction to our screens (phones, laptops, tv) means we are staying up later than ever. This is having a huge negative affect on our skin which has naturally led to the industry profiting.

Despite all these battles we have with our skin, the good thing is is the industry is there to help us. There are many affordable products out there that do an incredible job at combatting all that I’ve mentioned above.

Moisturisers, face masks, and serums to name but a few are all designed with this in mind. This under eye serum in particular has been known to have a tremendous effect on the battling skin decline. Please give it a try and let me know what you think.

Some Things Never Change

Despite the fact that the world wide web forever seems to be changing in multiple ways, we mustn’t forget that some trends never seem to change and are perpetually constant. Coming up, I’ll be posting about a special subject that seems to be standing the test of time.

How the internet has changed me!

In my first two articles I discussed how the Internet has changed the beauty industry and the men’s grooming industry.

Today however, I wanted to write about how the Internet has changed me!

My studies and research over the past year or so have had a profound effect on me, and as a result I have changed quite a bit as a person.

The point in which I was doing extensive reading on the men’s grooming industry – so I could put together an incredible for you guys! – was when I really started to get interested and begin to think about how I could change my habits and daily routine with regards to grooming as well as dress and attire.

I tried my best to look at my outward appearance from an objective bird’s eye view. This is an exercise that I also read about on the internet. In doing so, my aim was to get an idea of how I portray myself to the people that I see regularly in my life, from work colleagues to family and friends.

I came to the conclusion that I often look scruffy and have a habit of rushing in the morning and paying very little attention to my overall looks and appearance.

scruffy beard

When I started thinking about it, I began to realise that this negligence might be having a negative affect on my life. It may be halting my chance of receiving the promotion that I really want, or it may be one of the reasons why my girlfriends parents are quite critical of me.

When I came to this realisation, I decided that it was time for a change. I started shopping for smarter clothes, and taking the time necessary to wash and prepare them better. I also decided to try and keep my beard more styled and kept consistently.

This is much easier said than done! My biggest ally in this time of change turned out to be this, my trusty tool for combing my beard. I’m not sure what I’d do without it.

Every day this was the one item I’d turn to to help me quickly get my beard in shape before I left the house. I highly recommend you get one yourself if you’re a bearded man that’s short on time. What a lifesaver!

Riding the waves…

I’ll be the first to admit that my hobby of discovering new internet trends is turning into an obsession. Quite often people I meet baulk at this when they hear it…but to be honest with you, I couldn’t care less.

There are many benefits to knowing the current state of the internet, particularly in terms of business. Staying ahead of the curve allows you to develop products that you know will be trendy and good sellers online. My next article (that will be live in a few days) delves into this subject in much more detail.

How the internet has changed the men’s grooming industry

Thank you for al your lovely feedback from my first post. I was thrilled to find that my new writing hobby has already garnered me a few followers!

Today I thought I’d write about the counterpart to last month’s post – How the Internet has changed the men’s grooming industry.

The men’s grooming industry, and in particular, the beard grooming industry has experienced an immense boom in the last 5 years or so.

The reason for this? I believe it’s because people have begun to create products that meet a specific demand that didn’t use to have a supply.

This coinciding with the fact that beards have become incredibly fashionable (you can blame David Beckham for that) in the last few years, has what I think caused this so-called ‘boom’.

A third contributing factor, is the point that in this Internet age, many people are deciding to quit their jobs and launch an online business on their own.


Bearded Businessman

One of the most popular and successful business models is product creation – eCommerce just keeps going from strength to strength after all.

Furthermore, most people are smart enough to know that’s important to create and sell a product that you believe in – one that you would probably use yourself even if it wasn’t your own brand.

In some ways that is the key to success. The fact that a lot of these twenty somethings that are taking the leap and growing their own businesses are bearded men, has naturally led to a rise in the popularity of beard grooming product online.

Not only are beard oils and kits fashionable, but other seemingly obscure accessories are too. One of my favourite accessories is something called a beard brush. You use them to quickly whip a scruffy beard into shape, and to also help distribute oil and wax around your facial hair. Handy!

I hope you now understand that men’s grooming is big business! The market does seem to be incredibly flooded though, so if you were looking to start your own online venture I may suggest staying away.

The Internet is Changing

The ubiquity of the internet is changing so many things in our lives. Do ever feel that it’s difficult just keeping up with it all – I certainly feel that way.

I’ll be highlighting and covering this exact sentiment in my next article. Don’t miss it!

How the Internet has changed the beauty industry

We’re here! Here to regale you with our knowledge about internet phenomenons and crazes that seem to be taking over the world right now.

One such craze is the recent influx of online only beauty brands that seem to be cropping up all over the place at the moment. Long gone are the days where women would walk down to the drug store to grab their makeup and skincare essentials. Now a plethora of brands have a multitude of products readily available.

What has caused this fairly sudden change in the industry? It’s not hard to see that the Internet has been the driving force. It has changed our lives in so many ways, but one important change that people often overlook is how our shopping habits are now different.

Shopping online means we’re able to look at a lot of products in a very short space of time. This in turn means we can ‘shop around’, and if you know where to look, quickly find the best bargains going. To those who are hard up so to speak, this is a life saver. Young woman in particular are flocking to this new brands that are similar quality products but at a cheaper price.

beauty shopping online

Not only that, but instead of having to venture into town to purchase these products, they can be delivered to your door, at quite often no extra expense (if you have Amazon prime for example).

It’s not all hunky dory in the online beauty industry though. Gaining entry in to many of these online marketplaces is far easier that getting your product in Boots or Walgreens or similar retailers for instance.

This means that less trust worthy and reputable sellers and brands are thriving online. A further problem with an online purchase is that you’re not able to try the product before you buy. Nor are you able to hold it in your hand, gauge its size and determine whether or not you think it would make a good gift.

Despite all this, I am guilty of doing copious amounts of online shopping, including beauty products that I buy for my wife. For example, not long ago I purchased a new makeup primer for her and she was growing frustrated with her old trusted brand. Despite not being able to try it before the purchase, she actually loves it and was very pleased. Such is the way with the internet, you’re never too sure what you’re going to get.